Selling Overview

Selling

Steps after my home is under contract

Congratulations on having your home under contract! Once your home is under contract, there are several steps that typically follow:

Earnest Money Deposit: The buyer will typically submit an earnest money deposit, which is a show of good faith and commitment to the purchase. This deposit is typically held in an escrow account until closing.
Home Inspection: The buyer may schedule a home inspection to assess the condition of the property. They may request repairs or negotiate the purchase price based on the inspection results.
Appraisal: The buyer's lender will order an appraisal to determine the fair market value of the property. The appraisal is important for the lender to ensure they are not lending more money than the property is worth.

Financing and Contingencies: The buyer will work with their lender to secure financing for the purchase. They may also have other contingencies, such as the sale of their current home, that need to be satisfied before moving forward.
Title Search and Insurance: A title search will be conducted to ensure there are no outstanding liens or issues with the property's ownership. Title insurance may also be obtained to protect against any unforeseen title issues.
Closing Preparation: Both parties, along with their respective agents and attorneys, will work towards preparing all necessary documents for closing. This includes reviewing and signing the closing documents, coordinating with the title company, and ensuring all necessary funds are available.
Closing: The closing is the final step in the process. It typically takes place at a title company or attorney's office, where all parties involved sign the necessary documents, funds are exchanged, and ownership of the property is transferred to the buyer.

It’s important to note that the specific steps and timeline may vary depending on the terms of the contract and local regulations. It’s advisable to work closely with your real estate agent or attorney to navigate through the process smoothly.

Does my home really need marketing?

Yes, marketing is an essential aspect of selling a home. While it’s possible to find a buyer without extensive marketing efforts, effective marketing increases the visibility of your home, attracts potential buyers, and helps you achieve the best possible sale price. Here are a few reasons why marketing is important:

Exposure: Marketing your home ensures that it reaches a wide audience of potential buyers. This can include online listings, professional photography, virtual tours, social media promotion, and more. The more people who see your home, the higher the chances of finding the right buyer.
Differentiation: In a competitive real estate market, effective marketing helps your home stand out from the rest. Highlighting its unique features, showcasing professional photos, and emphasizing its selling points can make a significant difference in attracting interested buyers.
Maximizing Sale Price: By effectively marketing your home, you can generate more interest and potentially create a sense of competition among buyers. This can lead to multiple offers and potentially drive up the sale price.
Targeted Marketing: A skilled real estate agent can develop a marketing strategy tailored to your property and its target market. This can include reaching out to specific buyer demographics, utilizing local advertising channels, and leveraging their network of contacts to find potential buyers.
Professional Representation: Marketing your home with the help of a real estate agent provides you with professional representation throughout the process. They have the knowledge, experience, and resources to effectively market your home and negotiate on your behalf.

In summary, while it’s possible to sell a home without extensive marketing, effective marketing increases exposure, attracts potential buyers, and helps you achieve the best possible sale price. It’s advisable to work with a skilled real estate agent who can develop a comprehensive marketing strategy tailored to your home and its target market.

Selling